Copy & Print Center Skills: Layout & Design for Brochures !!!

world
hard brochures are effective marketing tool for all types of organizations
that's why it's important for copy center associates to know the Copy & Print Center Skills: Layout & Design for Brochures !!! fundamentals are designing
and creating brochures the first critical step
is to determine the objectives of the brochure what is the customer want to
accomplish
paid the landscaper brings Lisa the Copy Center associate
his ideas for a brochure this ass day what's the objective for your brochure
why are you making Dave replies what potential customers to understand why my
business cards print landscaping services
by the best they need to see before and after pictures up my work
and we testimonials from my current customers this also s
how you distribute your brochure to customers Dave answers
all included with proposals I'd also like to be able to mail it in a regular
size tumble
okay says Lisa let's get started on the design up
consulting with a customer about layout and design gives copy center associates
a chance to creatively build the relationship with the customer
the first step is to select the format how will the brochure
physically fold and what should be the size because Dave wants the ability to
mail the brochure in a standard business envelope
Lisa suggest and a tri-fold standard eight by
inch format would work best
Dave agrees next Lisa notices that the text is one long paragraph that's hard
to read
so she recommends breaking it up into bullet points and using boxes to
highlight the ex testimonials
day thinks that smarts to make it easy to skim the brochure
the way most people be brochures Lisa proposes using headers
and subheadings Dave likes that this also make sure there's plenty of white
space to create a natural flow
from section to section and to ensure professional look
the thing is as color consistently for example
all of the headers are the same color dave is very happy with this brochure
it's looking better than he thought it would up that means it's time to
collaborate with the customer on the last step
finishing David asked about printing on rough recycle title paper
he thinks that fits the image of his landscaping business
Lisa points out that his brochure uses several photographs
and photographs don't reproduce well on course paper she recommends a slicker
glossy finished eco-friendly paper to make it before and after photos sharper
more brilliant Dave wisely greets by asking questions to determine customer
needs
making recommendations based on those needs and following basic design
principles
copy center associates can successfully collaborate with customers to create
brochures
that exceed the customer's expectations up
up thing *** ***